Local Live app
User Research and UX Design
Local Live is a reliable and comprehensive source to discover live music events happening in the Twin Cities, all in an easy to use app.
Project overview
Our hypothesis- As a user researcher, I want to understand how people find live music events.
We believe by creating a mobile app that allows users to search & find local live music events, the users will attend live shows more & the singers, bands, and venues will have more patrons/revenue.
​My contributions- In this project I conducted user interviews and used the notes to create a user persona to better under who would be using our product. I also created the UX script for this project.
Interview Results
Key Insights
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The app should have a feature that tells the user about the venue
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Many users would like to be able to filter out genres in the app
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Have the app set a distance radius
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Persona
With the use of User insights and an affinity diagram we were able to create a detailed Empathy map and Persona that we think represents a user for our app
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Major UX iterations
Iterations were based on usability testing results and the best design practices recommended by Nielsen Norman Group